Profile Summary:

I’m Batel Cohen, a Global Brand Strategist with 10 years of experience building and scaling consumer brands across international markets. 

I’ve worked with founders, creatives, and executives across skincare, wellness, CPG, and emerging product categories. Across each, I bring a strong understanding of brand psychology, a strategic lens, and a storytelling approach designed to connect, differentiate, and convert.

My work sits at the intersection of strategy and execution. I lead brand development, go-to-market strategy, and campaign direction, bringing ideas to life through global launches, immersive retail activations, and cross-channel campaigns aligned with both vision and performance.

I’ve led initiatives across 15+ countries, partnered with distributors to localize positioning, and managed multimillion-dollar budgets with a focus on measurable growth and ROI.

What sets my approach apart is the ability to bridge high-level brand thinking with on-the-ground execution, ensuring strategy doesn’t just exist in decks, but performs in the market.

Philosophy: 

I view brands as ecosystems, not just visuals or campaigns, but a cohesive experience across every touchpoint.

Growth comes from alignment: aligning story with strategy, product with audience, and marketing with measurable outcomes. The goal is to build brands that not only resonate but scale

Who I Work With: 

I work with founders and marketing leaders navigating key growth moments, whether launching scaling, or repositioning a brand.

My focus is on consumer brands across wellness, beauty, fitness, lifestyle, and CPG, where strong positioning and clear go-to-market strategy are critical to growth. I thrive in collaborative, data-informed environments where strategy is expected to translate into results.