Profile Summary:

I’m Batel Cohen, a marketing and brand professional with 10 years of experience helping consumer brands grow through strategic marketing, partnerships, experiential campaigns, and integrated execution across global markets.

I’ve worked closely with founders, creatives, executives, distributors, and cross-functional teams across skincare, wellness, fitness, lifestyle, and CPG brands. My experience spans brand development, go-to-market strategy, campaign execution, retail activations, and cross-channel marketing initiatives designed to drive both engagement and measurable growth.

What sets my approach apart is the ability to bridge high-level strategy with on-the-ground execution, ensuring ideas not only look strong creatively, but perform operationally and resonate with consumers in-market.

I’ve led initiatives across 15+ countries, managed multimillion-dollar budgets, supported global launches, and partnered with teams to localize positioning and execute campaigns aligned with business goals and ROI.

I thrive in collaborative, fast-paced environments where communication, organization, and strategic thinking are equally important to execution.

Philosophy: 

I view brands as ecosystems, not just visuals or campaigns, but a cohesive experience across every touchpoint.

Growth comes from alignment: aligning story with strategy, product with audience, and marketing with measurable outcomes. The goal is to build brands that not only resonate but scale

Who I Work With: 

I work with founders and marketing leaders navigating key growth moments, whether launching scaling, or repositioning a brand.

My focus is on consumer brands across wellness, beauty, fitness, lifestyle, and CPG, where strong positioning and clear go-to-market strategy are critical to growth. I thrive in collaborative, data-informed environments where strategy is expected to translate into results.